Terpenes are the compounds behind a flower's smell and taste. For buyers they are a fast signal of quality.

Learn to read the aroma and you can judge a lot about a flower before you check a single number.

What they do

Terpenes give each strain its character, from gas to citrus to sweet. A rich, loud profile usually means careful growing and curing.

Why they matter for a sale

Aroma is the first thing a customer notices. Flower with a strong terpene profile moves faster and feels premium.

THC gets the headline. Terpenes are what people actually remember.